Supa IGA
Welcome to SUPA shopping

With the purchase and conversion of Franklins stores in NSW to SUPA IGA, came the opportunity to launch IGA’s large format supermarkets in the Sydney market.

Creative Oasis developed a campaign which highlighted the SUPA offer, while announcing the addition of over 40 new stores.

The campaign achieved a dramatic lift in brand awareness and consideration as well as being seen as a huge success internally.

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