Go for it

Oporto had been telling people they ‘Just gotta go’ for years but no one was exactly sure why anymore.

So when we were briefed on Oporto’s summer launch, we decided to go back to the heart and heritage of the brand by reminding customers of its iconic products, culture and attitude.

The campaign line ‘go for it’ was as much about the brand’s attitude as it was a call to action.

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