Mighty Helpful, Mitre 10
Encouraged by shows like The Block, would-be home renovators were keen to take on bigger projects. However, they were continually frustrated by the big barns’ inability to deliver on service. The timing was right for Mitre 10 to reinforce its ‘Mighty Helpful’ position.
We recruited one of Australia’s most-loved, hard-working and relevant ‘characters’ (who also happened to be presenter on the Block) to strengthen this position.