The well-read people of Dymocks
With the ever-increasing presence of on-line stores, Dymocks needed a way to add value to a brand that lived largely in the physical space.
The answer was literally staring us in the face.
At Dymocks we found a fascinating cross-section of real people who loved sharing the knowledge they’d acquired through their love of reading.
This campaign brings to life the passion of the well-read people of Dymocks.