The well-read people of Dymocks

With the ever-increasing presence of on-line stores, Dymocks needed a way to add value to a brand that lived largely in the physical space.

The answer was literally staring us in the face.

At Dymocks we found a fascinating cross-section of real people who loved sharing the knowledge they’d acquired through their love of reading.

This campaign brings to life the passion of the well-read people of Dymocks.

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