Fresh & Save
CO gets quacking on Fresh & Save launch campaign.
Meet Bill Small, the duck who’s never been a fan of big bills. That makes him the perfect character to help launch the new Fresh & Save Food Warehouse concept. They aim to deliver smaller grocery bills every week. The comprehensive campaign gets quacking early with TV teasers, postcards and outdoor followed by Bill starring on line, on Facebook, in print; he’ll even be heard on radio.