Slogans

Choices
The floor you’ve been searching for.

The existing Carpet Choice brand name was somewhat limiting.

We worked with their team to develop a total re-launch including the new name, store design, website, trade and franchise communication – right across the board.

We took it to market in a fun and powerful way with Fatboy Slim’s “Weapon of Choice” (you can go with this, you can go with that) to reinforce the choices.

More Work