Cashfirst
First aid for your finances.
CashFirst was a late entrant to the highly competitive, fast turnaround loans market.
The brand needed a distinctive idea that would engage customers and travel through all media channels from online to on screen.
Tapping into the emotion of stress caused by unexpected financial crises, we created a quirky animation style introducing a modern-day hero: The CashFirst first aid kit that arrives in time to alleviate financial pain.
