First aid for your finances.

CashFirst was a late entrant to the highly competitive, fast turnaround loans market.

The brand needed a distinctive idea that would engage customers and travel through all media channels from online to on screen.

Tapping into the emotion of stress caused by unexpected financial crises, we created a quirky animation style introducing a modern-day hero:  The CashFirst first aid kit that arrives in time to alleviate financial pain.

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