We know that Spring is a great time of year to encourage customers to get active. The weather’s warming up; the garden’s coming alive and all those jobs that have been put off over Winter, won’t do themselves. So in our latest campaign for Mitre 10 we use Scott Cam together with bold, simple ‘painted’ graphics to get customers thinking about “how to do their Spring thing”. Whether it’s freshening up with a coat of paint, planting some Spring colour or even firing up a new Barbie, the mighty helpful team at Mitre 10 has everything they need! Online, on TV, in catalogues, in store and in eDMs, we’re spreading the word like Spring sunshine.
NYC Retail: 5 Big Themes