To get the Dymocks’ cash-registers playing jingle bells this year, our Christmas campaign focuses on the well-read people in their stores, cleverly disguised as gift-finder elves.

Their love of learning and passion for reading makes the shopping process easy by helping customers find the perfect gift, no matter who they’re buying for.

So they’re starring across 3 catalogues (one dedicated to kids), on posters in store and online. Plus they’re wearing special gift-finder T-shirts to make them easy to spot! And as everyone knows you can’t beat a book from Dymocks at Christmas!