CO gains SP Health

CO gains SP Health and helps bring the CSIRO Total Wellbeing Diet online to life!

When the clever scientists behind the CSIRO Total Wellbeing Diet identified that knowing your ‘Diet Type’ made it easy to stick to your diet, they naturally wanted to share the “news”.

CO worked with the marketing team at SP Health to create a campaign that would bring the ‘diet type’ concept to life on TV and online. The campaign celebrates the scientists, CSIRO’s real point of difference, while making the point that it’s the one diet virtually “tailor made to fit you perfectly”!


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