Do they work; you know the ones that you kind of love to hate? What sparked this thought was listening to a bunch of under 10 rugby league kids getting ready for their match.  Much of the comments and conversation were around “It’s a Mitsi…”which then escalated into “I bought a Jeep”. Now admittedly these kids didn’t have enough money to buy either, but it does just demonstrate the power of a good, albeit annoying, line. Then there are the ones that try to do the same like ‘cheap cheap’ from Woolies that fall flat on their beaks, and rightly so.